PHARMACEUTICAL SERVICES

Digital transformation trends provide both patients and companies in the pharma industry with unparalleled access to information surrounding the impact of a healthcare strategy or pharmaceutical product, and how it may impact their overall well-being and everyday life.

Online information platforms and communities enable patients to discuss treatment progress while some mobile apps are able to track how a patient is affected by a prescribed therapeutic measure.

Pharma companies and its executives have realized the potential and the disruption it can bring-in the pharma sector and have already started making use of and experimenting with the wide range of Digital Marketing.

Digital Marketing Trends in Pharma Sectors

  • One-to-one conversation with their customers, patients
  • Planning for adverse events monitoring and reporting
  • Carefully plan your resources
  • Chatbots for pharma
  • Native advertising for pharma
  • Virtual reality in clinical medicine and pharma marketing
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